Perhaps giving your Accountant a hug during ‘International Hug Week’ may not be the best way to gain business referrals, but the return of a popular business seminar could show you exactly how to build successful relationships with local accountants that could generate literally hundreds of referrals.
Due to the success of his seminar in January and March, Tax Advice Network Chairman Mark Lee will be holding a repeat of ‘What Everybody Should Know….About Building Profitable Relationships With Accountants’ on 13 May at the ICSA, close to Baker Street and just off the Euston Road in London.
The half-day seminar is tailored for businesses that want to target accountants to get them as customers for their products, as clients for their services and also for those who see accountants as potentially good introducers and referrers to their client base.
Lee created the seminar to enlighten businesses as to what matters to accountants, how they work, why they reject so many of the approaches they receive from third party service providers, what can be done to overcome their objections and how to avoid making the fundamental mistakes that competitors make and which reveal lack of experience in dealing with this profession.
“Accountants will have between 100 and 400 clients so, in theory, this could be a great route to market – IF the accountant is willing to advocate you and to refer any of their clients to you. And that’s a BIG if. I’ve lost track of how many people have asked me how they could make this work or, more often, where they’re going wrong. They don’t know the first thing about how accountants work, what motivates them or how to get them to refer their clients on to other service providers,” says Lee, who was Chairman of the Chartered Accountants’ Tax Faculty from 2003-2005 and has worked with hundreds of accountants over the years.
The seminar includes feedback from over 200 accountants from across the UK who participated in a survey conducted by Lee in 2008 and answered questions such as ‘What would it take for you to advocate someone else’s services?’ Lee reveals that the answers were ‘remarkably consistent’ and will be sharing these powerful insights with attendees during the seminar, as well as providing over 40 pages of well signposted notes.
“Let no one tell you it’s easy to win over accountants. It isn’t. But if you get it right, you could see your prospect list grow overnight,” says Lee, who has been presenting seminars and training courses for over 20 years and is a sought after commentator, speaker and broadcaster appearing on BBC Breakfast, Sky and BBC’s Newsnight as well as in Accountancy Age, Accountancy and many other business periodicals.
The seminar will take place between 9am-12.30pm on 13 May at the ICSA, close to Baker Street and just off the Euston Road in London. Places are £147 plus VAT or take advantage of an exclusive 3 for 2 offer for just £294 plus VAT. Late bookings will be charged at £197 (plus VAT) each.
For more information or to book your place visit www.TaxAdviceNetwork.co.uk/seminarpr
ENDS
Notes to Editor
Seminar Details
Seminar Title: ‘What Everybody Should Know…About Building Profitable Relationships With Accountants
Short Description: The half-day seminar is tailored for businesses that want to target accountants to get them as clients, for those who see accountants as potentially good introducers to their client base and for those who work for a business that targets accountants as users of their services and products. It will enlighten businesses as to what matters to accountants, how they work, why they reject so many of the approaches they receive from third party service providers, what can be done to overcome their objections and how to avoid making the fundamental mistakes that competitors make and which reveal lack of experience in dealing with this profession.
Venue: ICSA,16 Park Crescent, London
Date: Wed 13 May 2009
Time: 9am for 9.28am start. Finish 12.30pm with time afterwards for networking and chat
Price
* Special discounted price is £147 plus 15% VAT = £169.05
* Special ‘3 places for the price of 2′ – just £294 plus 15% VAT = £338.10
* Late booking full price tickets will be £197 plus 15% VAT = £226.55
How to Pay:
Online: Pay by debit card, credit card or paypal: www.TaxAdviceNetwork.co.uk/seminarpr
By phone: Just call us on 0845 003 8780 or 01635 574 160 and we will take your credit card details over the phone.
By email: If your company requires an invoice and intends to make payment by direct bank transfer before the event please send your booking request by email to Clare.Gillbanks@TaxAdviceNetwork.co.uk (Please ensure you identify the names of all delegates and provide a contact name and phone number)
By post: If you would prefer to send a cheque please make this payable to Tax Advice Network LLP for the full fee of to £197 plus 15% VAT = £226.55 (or the 3 for 2 price of £394 plus 15% VAT = £453.10) and send it, together with the name of your company or firm, postal address and the names, email addresses and contact numbers of each delegate, to Tax Advice Network LLP, PO Box 562, Pinner, Middx HA5 9FW. Please also advise to whom the invoice should be addressed.
Unless otherwise requested we will send a VAT invoice and confirm bookings and the seminar details by email.
For more information visit www.taxadvicenetwork.co.uk/seminarpr
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