In the midst of Barrack Obama’s election victory and his pioneering use of social media to engage with his supporters, social network founder Penny Power delves into the power of conversation marketing in the first of five weekly TV shows on yourBusinessChannel.com.
In the first show, which aired this week, Power revealed how conversations within social networks are steadily increasing in volume, and are now becoming one of the most common means of online communication, suggesting that conversational marketing will soon become one of the most critical tools for global relationships and brand building.
Power, who is also a member of channel’s exclusive Million Dollar Team, suggests that conversation marketing is the primary toolset for businesses looking to succeed in the 21st Century, as it is quickly replacing the traditional focus on broadcast marketing and we see more conversations occur in social networks than ever before.
“Broadcast marketing is over. In a world where we are massively overwhelmed by messages, we are becoming increasingly more selective about what we want to hear. At 44, I’m part of the generation who are only starting to really feel this change. But there is a whole younger generation who have grown up working inside social networks who are set to really dominate conversations in the online sphere as they move into working life”, explains Power, who set up business social networking site Ecademy (www.ecademy.com) in 1998 which now has over 275,000 members worldwide.
Over the next five weeks, Power will cover topics such as contacts vs relationships, achieving SEO through social networks, why Community is the killer application and perhaps most topically, how to communicate intention to achieve know me, like me, follow me – a technique Barrack Obama so spectacularly demonstrated in his multi-media election campaign over recent months.
Speaking after the show’s filming, Power praised Obama for his innovative and effective use of social media and said ‘Obama really understood the need to engage in conversations with people via social networks. Having over 1 million Facebook friends and a presence on all the major social networking sites is testament to his understanding of social media and its ability to capture the interest and support of voters, especially the younger market who have grown up engrossed in sites such as MySpace and Facebook. He really connected with them in a space they felt comfortable with and has demonstrated just how effective social networking can be for businesses”.
To view Penny’s TV show on conversation marketing visit www.yourbuinesschannel.com or for more information on Ecademy visit www.ecademy.com.
ENDS
Notes to Editor
Penny Power
Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for business, in 1998 at the age of 33 with her husband Thomas Power. The next ten years have seen Penny successfully grow Ecademy into the global operation it is today, whilst also being a full time mum to her three children. As of June 2008, the Ecademy community had over 275,000 members with an average of 15,000 new members joining each month. Ecademy is present in over 200 countries and has over 4,000 active clubs/networks.
yourBusinessChannel.com
yourBusinessChannel is the world’s best collection of high quality online TV shows featuring business legends. 100’s of free shows, plus premium channels, to help you get the right advice about how to succeed in business. yourBusinessChannel is an online TV channel where some of the biggest and best respected names in business give you free, no-nonsense guidance on almost every aspect of business. All you need is broadband access.
Since its initial launch in 2006, yourBusinessChannel has grown rapidly, primarily fuelled by two things. First, a huge, previously unmet need for high quality, accessible business information. And second, a massive global shift towards online services, particularly broadband video and online collaboration.
Today, yourBusinessChannel is promoted to a global audience of more than nine million business people who can access our shows via yourBusinessChannel and syndicator sites. Many of our shows are also available on YouTube.
Million Dollar Team
Penny Power is a regular member of the Million Dollar Team – the ultimate business TV series, delivering over US$1m worth of sales genius for your business. yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses. And you can watch them right now, free, and apply their techniques to your business.
For press enquiries please contact Jenna Gould or Rebecca King on 01603 283 506 or email rebecca@mediajems.co.uk
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